About the Company

What education does Aveda provide?
Aveda Education provides regional education, in-salon education, advanced academy courses
and business courses. In-salon education brings inspiration to your salon or spa and offers a wide
variety of courses covering the latest trends and techniques in hair, spa and makeup. Led by
trend-setting Aveda educators, editorial stylists, guest artists and salon owners, Aveda Advanced
Academy courses provide advanced training for hairstylists, colorists and makeup artists. Aveda
Business College courses provide advanced training for salon/spa owners and managers led by
successful salon/spa owners who teach how to manage, lead and drive business based on their
perspectives and experiences.

What resources does Aveda provide?
High-performance, botanically based products; responsible packaging; ecological and culturally
diverse sourcing; exclusive retail and professional products; selective and limited distribution;
zero tolerance for product diversion; potential co-branded support; design and construction
resources; location and demographic research; on-site technical support; in-salon coach program;
recruit talent from more than 7,000 Aveda graduates each year.

What is Aveda’s research and product development background?
Our goal is to ensure our products will benefit clients through exceptional performance
while delivering the promise of environmental and social responsibility. Aveda's products are
formulated without parabens, phthalates or sodium lauryl sulfate.
We believe in using what we call "green ingredients" in products whenever possible.
The de?nition of a green ingredient requires that it meet at least one of the following criteria:

• Naturally derived, or more than 50 percent of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source
• Certified organic
• Sourced from sustainable or renewable plant-based origins and does not negatively impact the ecosystems from which they are sourced

What charitable efforts is Aveda involved in?
We have long been committed to protecting clean water and ensuring safe access to it. Two
villages near the organic farm that supplies organic turmeric to Aveda experienced water
shortages and contamination during the summer seasons. This led the brand to partner with
Global Greengrants Fund to help the communities address their water problems. In the dry
season, the women of the villages used to spend three hours every morning and three hours
every evening carrying water from a kilometer away. They now have six more hours in their days
to help their children with schoolwork and to plant gardens to raise vegetables
for their families.



4000 Pheasant Ridge Drive NE
Blaine, MN 55449-7101