About the Event:
Wondering what it takes to get coverage in the media? If you want high-profile attention for your beauty biz but don't know where to start, Meet the (Beauty) Press is for you! It doesn't always take a pricey PR firm, being connected or a big budget to land press. But you DO have to do your research and have the right plan in place. In this training, veteran beauty PR pro, writer and former contributor to Allure and Spa Toni V. Martin shares insider secrets for how to land (and monetize) coverage in glossy magazines, popular TV and radio shows, hot blogs and other under-the-radar opportunities. What You'll learn:How to position your brand to snag the media spotlightHow to say the right things to grab the media's attentionWhen to DIY and when to call in the PR pros to take your brand to the next levelHow to uncover unlimited PR opportunities for your bizAn easy system for getting into the press on a regular basisHow to convert coverage into sales SPECIAL BONUS: "Hot Seat" Coaching. Register for the call for the opportunity to receive a live PR makeover for your brand! Plus receive a Downloadable Resource Guide including strategies, tips and tools to put your Beauty PR Plan into place. Event Details:Date: Monday March 11thTime: 6:30PM ESTCost: FREE for IABB Members and Non MembersTeleseminar Call-In Details Provided Upon RegistrationThis teleclass is ideal for hairstylists, makeup artists, cosmetic surgeons, estheticians and salon and spa owners.Registration includes MP3 Recording of training plus PDF Resource GuideAbout Toni V. MartinToni V. Martin is the Director of Marketing for the International Association of Brands. Her communications experience spans over a decade in the publishing, public relations and journalism arenas, contributing to publications such as Allure and Spa Magazine, websites like Essence.com and supporting beauty PR firms. She is also the co-author of Atlanta Weddings for the Modern, Stylish and Chic Bride. She helps clients in the beauty space with build their brand empires through one-on-one consulting as a Certified High Paid Expert Strategist. She conceived the International Association of Beauty Brands to affordably address the needs of beauty professionals such as makeup artists, hairstylists and product manufacturers with their branding, sales and marketing. She is originally from Detroit, MI and earned her degree in English from the University of Michigan. About the International Association of Beauty Brands The International Association of Beauty Brands (IABB) helps emerging and established beauty businesses get to the next level of success. Proprietor of Salons, Spas or Cosmetic Surgeons, Professional Makeup Artists, Hairstylists, and Estheticians; Product Manufacturers or beauty brands trying to penetrate the multicultural market all turn to IABB to Start, Run and Grow their beauty business. Through monthly training along with a repository of tools and resources, IABB gives its members professional business development at an affordable cost.