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Texture! Resource Guide

All About Options - March 2013

Become more comfortable with curl and open up a wealth of texture possibilities.

In recent stick-straight seasons, a curly client walking through a salon door could send some stylists scurrying. Then products came along that made it easy to achieve a beautiful, smooth blowout, giving stylists a solid solution for fighting frizz as well as a reliable new source of revenue. Clients lined up to get professionally blown out. Now another trend is driving new business and encouraging salon pros to expand their menu of services to be able to embrace all texture types. Wavies, curlies and coilies are asking: what styles are available to me that showcase my natural texture?

The more answers you have to that question, the more opportunities you’ll have to capture the growing, increasingly savvy curly market. In addition to continuing to offer the blowout, you can call upon a new generation of styling products, cutting methods and twisting and braiding techniques to introduce a fresh conversation about healthy hair styled in natural-texture looks. You have more in your arsenal than ever to let textured clients choose— tame the curl or fully celebrate it.

The timing is perfect! As clients flip through fashion magazines to prep for spring fashion trends, they’ll also notice the models whose texture flows freely, is roughed up in intricately “messy” braids or is tied into ponies with all of the bend and coil permit-ted to shine. And shine it does, because today’s products infuse textured hair with the reflective properties formerly associated only with sleek looks.

As with anything new on the beauty horizon, training is the first step. Help yourself develop this business by finding some product knowledge classes, specialized cutting instruction and information on the science of curl. This education is becoming more common at trade shows and advanced academies, as well as right here—in this special twice-annual collaboration between MODERN SALON and TextureMedia Inc.

Inside Texture! you’ll find a glossary to help you learn the terms and inside jokes of texture in order to be recognized by curlies as someone who can speak their language and understand their needs. You’ll also see the styles, the how-to’s and the products that are making waves today, and you’ll pick up tips from some of the country’s top texture experts. If you’re attending America’s Beauty Show 2013 (ABS) in Chicago on March 9-11, check yourself into texture by stopping by the special texture stage and exhibit area that MODERN SALON Media and TextureMedia Inc. will be presenting. Our sponsors have some fabulous surprises in store that you can bring home to curly clients and then start off spring with success that comes…naturally.