Texture

Cover Credits:

Hair: Joanne Fanelli-Babiarz

Make-up: David Maderich for camerareadycosmetics.com

Fashion Styling: Rod Novoa

Photography: Roberto Ligresti 

 

 

 

 

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Texture! Resource Guide


 

With many naturals YouTubing and blogging, texture clients have amassed an online army of men and women who swap hair recipe ideas and styling tips. While some hair advice is sound across the board, such as treating curly hair gently when detangling, some clients find not all tips apply to all textures, or find that they can do the opposite and still have healthy hair. It is easy for clients to slip into information overload when dealing with conflicting hair care information. Are silicones good or bad? Should they have their hair cut wet or dry? Should they ’ Poo or not ’ Poo (see page 8).

Although clients are more familiar with the knowledge associated with naturally curly hair, many are unclear about how to apply this instruction on their own texture. That’s where you come in. For the salon professional, it is more important than ever to be on top of texture trends, techniques and knowledge.

Our texture benchmark study, beginning on page 16, found there is still a need for stylists to acquire texture education, especially as the texture trend evolves into a lifestyle. Ninety percent of stylists believe knowing how to cut and style curly hair will be key to growing their business, with 80 percent of hairdressers expressing interest in receiving advanced education.

Now is the time to position yourself and your salon as texture experts as a flood of texture products have inundated the market. Clients now have more options than ever before, and are excited about all the possibilities these new styling opportunities create. It’s essential to update your product knowledge and train yourself not only in how to prescribe products that will nourish individual texture, but also to educate clients in how to use them to get the results they want.

Use this learning gap as an opportunity to market yourself to curlies by creating workshops for curly/coily clientele on hydration. See our round-up of moisture-rich products (page 18) or brush up on your curl skills at texture-targeted education classes and academies with this year’s latest texture curriculum (page 23). If clients know you are passionate and educated in how to work with texure, they will travel (sometimes hundreds of miles) to see you.

This isn’t a passing trend. The texture market is here and growing. Get on board with texture education and be a part of this lucrative market. Don’t let the movement pass you by!

--The Texture Editors

 

Read the Digital Edition

 

Past Editions:

SEPT 2013 MAR 2013 | AUG 2012 | FEB 2012 | SEPT 2011 | FEB 2011 | AUG 2010 | FEB 2010


 

 

 

Texture Articles

Nick Stenson Offers 4 Prom Looks on The Today Show

Intercoiffure Members Prepare For Spring Atelier in Boca Raton

Presented at ABS, An Exhibit By Sebastian's Omar Antonio

Read more . . .

 

 

Texture

COLLECTION: Aquage's Luis Alvarez Gets Inspired by the Details

COLLECTION: Fragile Beauty Inspired by a Lonely Luxury

Artist Danielle Keasling Gets Inspired by Heavy Metal

Read more . . .

 

 

Texture How-Tos

HOW TO: George Papanikolas Discusses MODERN's April Cover Look

Marchesa Bridal, Beauty By Akemi Tamaribuchi for Kerastase

BOMBSHELL BLONDE: Matrix Formulas and NexGen Styling

Read more . . .

 


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