Still Alice is a magical movie and the buzz is about Julianne Moore's performance AND Kate Bosworth's haircolor. David Adams and the team at redCHOCOLATE were tasked with transforming Bosworth, who played the role of Julianne Moore’s daughter in the film, from blonde to a “Moore-like” shade of red.

“It was an interesting job," says Adams, Bosworth's go-to colorist. “We not only had to make Kate’s red look amazing, we also had to be sure that it looked different enough from Julianne’s red to create a mother/daughter character distinction.”

Maintaining the integrity of the hair was key to Adams. “We work exclusively with Aveda Hair Color," says Adams. "I am incredibly passionate about preserving the health of the hair. In fact, at our company, redCHOCOLATE, we coined the phrase, 'Beautiful Color Begins with Healthy Hair', because we want to put the health of the hair at the center of everything we do.”

ADAMS SHARES THE BOSWORTH FORMULA:

Aveda Deposit Only Color Treatment:
Pre-Color Formula:
9 O/R + Crème Developer (Process 20 minutes)

Permanent Color:
Aveda Full Spectrum
New Growth 7 O/R  + 20 Volume
Mid Lengths and Ends 8O/R + 20 Volume
(Process 30 Minutes)

Highlights around the face Aveda Enlightener + 10 Volume
Gloss : Aveda Deposit Only Color Treatment  ØN + Y/O + O/R ( Process 20 minutes)

 

 

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