Hair color drives the salon industry. If you’ve got a strong color business – you’ve got a strong business. To drive YOUR hair color business, MODERN SALON created the PROCESS program, your Definitive Guide to Color Confidence, providing tools and information that will help you be most successful.
• Original research on the color customer – why do they get their hair colored, where do they go, how often do they go, why do they stay with their hair colorists, why they would leave their colorist, what services they would pay more for, etc.
• Original research on your peers, the salon owners and colorists doing color every day – what are their top services, what do they charge, where do they get education, what are their greatest challenges, what are their greatest opportunities to grow their revenue
• Feedback from leading color authorities on techniques and troubleshooting
• Colorist insights – top colorists and experts share their insights on current color trends and education
• Color’s social media superstars – providing pictures and tips that drive their success
• Profiles of 19 leading color companies, highlighting the products, services and support they provide
Below, you’ll find information on the PROCESS sponsors as well as links to the industry’s largest online source of color how-to’s and collections on ModernSalon.com. Let us know how we can help!