Davines Sustainable Beauty Day 2012

By Lauren Salapatek | 07/24/2012 11:09:00 AM


click image to zoom Davines and The Fruit Tree Planting Foundation are teaming up for the second annual Sustainable Beauty Day, a proud partnership that raised over $25,000 due to the participation of 54 salons in the US and Canada last year, and helped plant 6,000 fruit trees in Mozambique's impoverished communities and at an orphanage in South Africa. This year the effort aims to raise $50,000 to fund a fruit tree planting project in Brazil.

As the only sponsor responsible for planting more than 6,000 native fruit trees throughout Brazil, Davines is looking to salons across the US and Canada to do their part on Monday, October  15th, and open their doors to offer clients cut and styling services free of charge. Each client will be encouraged to make a $15 minimum donation for the service, and 100% of the proceeds will go toward The Fruit Tree Planning Foundation. The Foundation’s partnering NGO’s and civil groups in Brazil will lead an organized effort to plant and harvest the trees, ensuring that the “fruits of our efforts” will serve as a direct food source for in-need communities.

click image to zoom



Watch the video below for an overview of the program. AND to get involved, e-mail: j.blanco@davines.us






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.


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