Beginning end of day March 6 up to May 31, 2012 stylists have the opportunity to enter the “I LOVE MY HAIRCOLOR. I LOVE MY HAIRDRESSER” contest where the stylist wins a trip to New York City and class at the L’Oréal Professionnel Soho Academy, while the client could win a trip to Paris! In order to enter, give your client a DIALight or DIARichesse color service, part of L'Oréal Professionnel's newest demi-permanent line.
“Today's client loves that they can change their color on a regular basis—they like to go from blonde to brunette even to red. So high quality demi-permanent color allows us to achieve whatever look they want anytime they want, without compromising the integrity of the hair. Also with DIA Light, I love that it gives hair a modern gloss which is hard to find with color,” says L’Oréal Professionnel Ambassador Kaz Amor, west coast partner at Warren-Tricomi Los Angeles Salon.
In order to enter the contest, visit www.ilovemyhairdresser.com by uploading a photo and nominating the hairdresser. Share your photo Facebook to encourage votes. 10 finalists with the highest number of votes will be announced by June 1.