New "Drab to Fab" Starring Real Women and Damien Carney

By Lauren Salapatek | 02/23/2012 4:36:00 PM

 

With his signature wit and style, Joico International Creative Director Damien Carney will host a new series of hair styling “webisodes,” designed to solve the common hair woes of consumers everywhere. Called “Drab to Fab,” the series, launching March 1st, also offers great tips and tricks that salon professionals can use on their own clients in the chair.
 
Each breezy, two-to-five minute webisode taps into Carney’s considerable experience as a world-renowned stylist and educator. The concept for the series evolved from his own life. “When I’m on the road, working with hairdressers or clients, there are so many questions that constantly come up,” says Carney. “Things like how to achieve volume, get hair smooth, design a fringe, and assess a face shape. So we decided to create these webisodes—for hairdressers and for consumers—to help answer those questions.”
 
“Drab to Fab” will be available for viewing at http://apps.facebook.com/drabtofab. The “premiere” webisodes include:

Fringe Benefits: how to design, cut and style a face-flattering fringe.

The Perfect Blowout: the secrets of blow drying for bodacious body and lift.

Mom-Bob to Heart-Throb: an ordinary soccer mom is transformed into a red hot, sexy mama!

According to Damien, “Drab to Fab” features real-life salon clients, making the series accessible and relatable to everyone. “These webisodes are not trend driven,” he comments. “We’re showing the 'Damien way' of working with actual scenarios and hair dilemmas. These are real people, not models. We’re also demonstrating how relatively small changes can make a huge impact. It’s all very ready-to-wear, and we think many people will enjoy that!”

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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