The Red Season: A How-To for Red-Carpet Reds

By Rosanne Ullman | 12/02/2013 10:15:00 AM


As fall turns to winter, clients seek rich, vibrant shades that complement paler skin but look great with a tan after a beach getaway, too. By holiday time, both blondes and brunettes begin playing with the idea of going red. Look to Hollywood for inspiration—there’s plenty!

Half of your young clients want to be girl-next-door Emma Watson; the other half want to rock it like Carly Rae Jepsen! Emma’s been wearing an age-appropriate shade that brings out her subtly freckled complexion, while Carly goes more cray-cray Crayola orange.

Emma Watson (photo by Mike Coppola/Getty Images) Carly Rae Jepsen (photo by David Becker/Getty Images)





Red in bright light, blonde in the sun and, in dim light, practically a rich brunette—that’s the kind of nuanced sexiness that clients come to you for! Millie Mackintosh’s honey-red is perfect. Ariana Grande wore a similar natural-looking, multi-toned shade at the recent 2013 American Music Awards, where she was named New Artist of the Year.

Millie Mackintosh (photo by Ferdaus Shamim/WireImage) Ariana Grande (photo by Jeffrey Mayer/WireImage)

















For the classic redhead look, clients of every age look to actresses Julianne Moore
and Amy Adams, who tend to stick with their winning signature shades.

Julianne Moore (photo by Jason Merritt/Getty Images) Amy Adams (photo by Steve Granitz/WireImage)
















How can you make sure you fashion a beautiful red for the season? Rosa Hawkins, a member 
of the Goldwell North America Artistic Team and owner of Di Rosa Haircare & Esthetique
in Franklin Square, NY, shares the steps to create her favorite “Autumn Splendor” shade.

Before “Autumn Spendor” by Rosa Hawkins for Goldwell


















Background: 40 ml 20 vol Goldwell Topchic Developer + 40 ml Goldwell Topchic 6KS
Detail 1: 30 ml 10 vol Goldwell Topchic Developer + 20 ml Goldwell Topchic 10 ml of 5RS and 10 ml of 4BV
Detail 2: Goldwell SilkLift Lightener Strong 35ml 20 vol. SilkLift Lotion
Glaze: Goldwell Elumen Hair Color 60 ml GK@all and 20ml KK@all

STEP 1: Carve out a diamond section on top about 1 inc from front hairline to the top of occipital; the smaller the diamond, the more detail revealed.
STEP 2: Working parallel to the angle of the diamond, alternate detail 1 and 2 around the triangle.
STEP 3: Apply background to remaining hair and process for 30 minutes.
STEP 4: After a shampoo and condition, apply glaze and process for 20 minutes.

Click here for color guru Beth Minardi’ formula for the delicate red worn by Taryn Manning on Orange Is the New Black.





ABOUT THE AUTHOR: Rosanne Ullman

Rosanne Ullman, Project Editor | Modern Salon Media

Rosanne has been writing for the salon division of Vance Publishing for more than 30 years, contributing landmark articles ranging from a year-long historical series in the 1990s marking MODERN SALON's 75th anniversary to a more recent, comprehensive tribute to Vidal Sassoon's impact on the industry. She was involved in the conceptual planning for First Chair and has directed several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from Northwestern University's famed Medill School and contributes to her community through three elected terms on her local school board.

Rosanne is our go-to provider for Modern Salon Media's Healthy Hairdresser e-newsletter. You can e-mail Rosanne Ullman at


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