“It was a thrilling time, I took events that were small and really grew them. It couldn’t have been more ideal.”
The Entrepreneurial Spirit
In recent years, Bonadeo’s entrepreneurial spirit led her to create The Beauty Agents talent agency for platform artists and educators.
Bonadeo and business partner Alejandra Crisafulli on stage, teaching the art of presentation. “When all the mergers and acquisitions were taking place, star stylists were calling me saying they weren’t as busy as before but they wanted to be educating. Many didn’t know how to negotiate a rate. So, I developed an arsenal of freelance talent for companies that don’t have a full-on show department but they still need talent at trade shows or photoshoots.”
This evolved into another venture, Naked Audience Productions, that helps young stylists and established talent capitalize on what makes them unique and engaging, so they can connect with an audience.
Bonadeo also works with the Beauty Changes Lives initiative designed to raise awareness of how careers in beauty can transform lives personally and professionally.
“I’m so aligned with their mission, remembering what it felt like not to have the confidence I needed to succeed. We are showing them that once you choose beauty as a career, there are so many paths you can take.”
Bonnie Bonadeo at the 2010 NAHA.