“At the same time all this is happening I have a solid relationship with P&G because during all of my 32 years with Sassoon, P&G has owned the brand name Vidal Sassoon,” says Moody. “I’ve worked on developing and launching Vidal Sassoon retail products which were very prominent in the U.S. in the ’80s. I used Wella color in our salons and academies, and at shows and seminars when I traveled as a Wella guest artist.
“I want to position hairdressers as middle, front and center and to raise the standards of hairdressing. The more I thought about it, the more it made sense to join P&G Salon Professionals.
“I’m thrilled with the opportunity to take on this global role and to be working to build a network to reach the beauty professionals who are hungry for education. I want to be able to help them with their careers just as Vidal helped my Mum.”