MODERN REPORTS: ARROJO Expo in Chicago

By Lauren Quick | 03/23/2014 10:50:00 PM

 

THE EVENT: The ARROJO Expo was on March 23, 2014 in the Park West building in Chicago. Nearly 400 people were in attendance, including ARROJO ambassador salon owners and stylists, Goldwell great John C. Simpson and, of course, MODERN SALON. This year’s expo had a strong focus on education and presentations.

FOCUS: The expo was presented in three segments: The first was sharing the stage with professional artists from KMS and Goldwell, the second focused on ARROJO’s American Wave texture service, and the third revolved around passion and inspiration and how ARROJO helps its ambassadors be successful. The main goals of the show were to show what ARROJO sees as modern trend for American hairdressing and to push the ARROJO agenda forward as an independent hair brand.

TREND FORECAST: MODERN had a chance to speak with Nick Arrojo, founder of ARROJO, backstage during prep before the show to see what he saw as up-and-coming in hair trends. First and foremost on the trend watch for ARROJO is texture; a trend fueled by the American Wave service developed by ARROJO.

“As far as color goes, you’re seeing a lot more muted tones, more matte-frost tones, pastel tones with bright colors, infusions with painting and block coloring.” Arrojo also notes that are a lot of short, feminine cuts going down the runway.

FINAL WORD: Says Arrojo, “Our hairdressers should take control of their own destiny, and I really believe that we are the ones that have to create our own trends.”

THE EVENT: The ARROJO Expo was on March 23, 2014 in the Park West building in Chicago. Nearly 400 people were in attendance, including ARROJO ambassador salon owners and stylists, Goldwell great Mark Hayes and, of course, MODERN SALON. This year’s expo had a strong focus on education and presentations.

FOCUS: The expo was presented in three segments: The first was sharing the stage with professional artists from KMS and Goldwell, the second focused on ARROJO’s American Wave texture service, and the third revolved around passion and inspiration and how ARROJO helps its ambassadors be successful. The main goals of the show were to show what ARROJO sees as modern trend for American hairdressing and to push the ARROJO agenda forward as an independent hair brand.

TREND FORECAST: MODERN had a chance to speak with Nick Arrojo, founder of ARROJO, backstage during prep before the show to see what he saw as up-and-coming in hair trends. First and foremost on the trend watch for ARROJO is texture; a trend fueled by the American Wave wae service developed by ARROJO. “As far as color goes, you’re seeing a lot more muted tones, more matte-frost tones, pastel tones with bright colors, infusions with painting and block coloring.” Arrojo also notes that are a lot of short, feminine cuts going down the runway.

FINAL WORD: Says Arrojo, “Our hairdressers should take control of their own destiny, and I really believe that we are the ones that have to create our own trends.”

THE EVENT: The ARROJO Expo was on March 23, 2014 in the Park West building in Chicago. Nearly 400 people were in attendance, including ARROJO ambassador salon owners and stylists, Goldwell great Mark Hayes and, of course, MODERN SALON. This year’s expo had a strong focus on education and presentations.

FOCUS: The expo was presented in three segments: The first was sharing the stage with professional artists from KMS and Goldwell, the second focused on ARROJO’s American Wave texture service, and the third revolved around passion and inspiration and how ARROJO helps its ambassadors be successful. The main goals of the show were to show what ARROJO sees as modern trend for American hairdressing and to push the ARROJO agenda forward as an independent hair brand.

TREND FORECAST: MODERN had a chance to speak with Nick Arrojo, founder of ARROJO, backstage during prep before the show to see what he saw as up-and-coming in hair trends. First and foremost on the trend watch for ARROJO is texture; a trend fueled by the American Wave wae service developed by ARROJO. “As far as color goes, you’re seeing a lot more muted tones, more matte-frost tones, pastel tones with bright colors, infusions with painting and block coloring.” Arrojo also notes that are a lot of short, feminine cuts going down the runway.

FINAL WORD: Says Arrojo, “Our hairdressers should take control of their own destiny, and I really believe that we are the ones that have to create our own trends.”

 

 

 

RELATED ARTICLES

 

SHARE THIS

ABOUT THE AUTHOR: Lauren Quick

Lauren Quick, Assistant Editor for Modern Salon | Salon Today | First Chair

Lauren has been Assistant Editor since January 2014. Lauren attended the University of Missouri School of Journalism and is an avid Tigers fan. Her emphasis area was magazine journalism, specifically editing, and she obtained minors in sociology and Spanish. Lauren was a department and web editor for Vox magazine and a reporter for the Columbia Missourian newspaper before she worked at Modern Salon.

She grew up in Springfield, Mo., and now lives in the Chicago area with her wheaten terrier, Lucy. You can e-mail Lauren at lquick@vancepublishing.com or connect on Google+.

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight