George Clooney has it. Justin Timberlake reinvented himself with it. Elvis Presley made it famous. The men’s side part has been a grooming staple since the 1950s and though 60 years have passed, it was the look on the runway at the Fall 2013 Mercedes Benz Fashion Week. Whether trying the side part for the first time, or looking to switch up an existing angle, Eufora HERO for Men Technical Director, Jay Fata, shares his tips for achieving the different side parts that all men can easily follow.
The JT The JT The Look: Rock/Edgy meets Rat Pack, as seen during Tommy Hilfiger’s show. How to achieve it:
STEP 1: According to Fata, “This look is obtained first through a great precision cut, then through product and detailed styling. The sides of the hair should be kept longer and not as tailored to show depth to the look without compromising the length.”
STEP 2: Apply a creamy paste, like Eufora HERO for Men Grooming Cream, liberally to towel-dried hair. If hair is longer in length, use fingers to gently lift hair three inches away from the scalp and blow-dry to create volume at the root.
STEP 3: When hair is mostly dry, part it along the ridge of the head on the desired side. Then, using a wide-toothed comb or a vent brush, comb hair in to place.
STEP 4: Starting in the back of the head, smooth hair down as you go, eventually ending at the front hairline. Use a light hairspray like, Eufora Elevate Finishing Spray to lock in the style.
Dapper Dan Dapper Dan The Look: Classy, Clean and Timeless, as seen on the models at Michael Kors’ show. How to achieve it:
STEP 1: Fata says, “Tight combing and serious finish work make this look.” With damp hair and a fine toothcomb, use a product with sheen and gloss like pomade to create a sharp part straight back from the middle of the left eye. The best way to achieve this is to work from back to front when parting.
STEP 2: Using a comb, flatten the hair to the head and comb away from part on either side.
STEP 3: Secure the look with Texture Putty.
The Anti-Pomp The Look: Relaxed and Stylish - as seen on the J.Crew runway. How to achieve it:
STEP 1: Fata says, “This look can be loose or structured, depending on the guy. Parting the hair to one side or the other implements the commitment to style, but the sheen of the product will show the depth of it.”
STEP 2: Start with damp hair and apply a pliable product like Eufora HERO for Men Defining Wax sparingly to the ends only.
STEP 3: Using a blow dryer, start by drying the roots completely while holding the hair straight up and back for volume.
STEP 4: Once hair is dry, use a wide-tooth comb to create an undefined part by letting the hair fall naturally.
STEP 5: Apply more wax to the finished style, making sure to use fingers to rake through hair.
STEP 6: Finish with a small amount of hairspray like finishing spray.