Aveda's Neo Gothic Collection: Full Spectrum Color

By Alison Shipley Alhamed | 11/28/2012 3:20:00 PM

 

In the Neo Gothic collection, the Aveda Artistic Team transformed gothic romanticism of the past into silhouettes that accentuate raw beauty of the future using Full Spectrum Color. Shades and tone play with the illusion of shadow by melting unique colors together. By using deep, dark tones at the base, and bright through the lengths, it accentuates the brightness and movement in lengths. When the hair is up all that is seen is bold, vibrant color.

“We took inspiration from Japan this season—the big eyes of manga cartoons, the brightness of anime traditional geisha silhouettes,” says Allen Ruiz, artistic director for styling. “The styles are iconic in design, yet feel modern, even futuristic—and have our collection’s gothic edge.”

Creative Direction: Antoinette Beenders
Color: Ian Michael Black
Cut: Ricardo Dinis
Styling: Allen Ruiz
Make-up: Janell Geason
Photography: Jenny Hands

 

 

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ABOUT THE AUTHOR: Alison Shipley Alhamed

Alison Shipley Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at ashipley@modernsalon.com.

 


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