Cosmoprof's BEAUTIQUE Raises $11,000 For City of Hope

By Lauren Salapatek | 08/02/2013 2:49:00 PM


Cosmoprof North America has announced that BEAUTIQUE, a new concept this year that allowed exhibiting brands to participate in beauty sampling, has raised $11,000 from the proceeds of sales that will benefit City of Hope.

At the BEAUTIQUE sampling bar, attendees could hand-pick seven deluxe samples from 20 featured exhibiting brands (showing the latest in trending cosmetics, skin care, nails and hair) in exchange for a small charitable donation.

Brands included Amika, U R Curly, Bain De Terre, Balanced Guru, Chateau de Versailles, Coiffance, Daily Concepts, Dragonfly, Layla Cosmetics, One’n Only, OPI, ORLY, Royal Apothic, RUSK, Sebastian, Skin & Co Roma, Wella and XFusion Keratin.
"The BEAUTIQUE program is one of the most innovative approaches to date in the trade show arena. The ability to have trade participants actually try samples of brands has not been done before and is a smart innovation from PBA / Cosmoprof North America. I'm thrilled with the results from our participating brands in Sebastian Professional and Wella Professionals and as the 2013 Spirit of Life awardee, I'm grateful to NABE for donating the proceeds from the 2013 BEAUTIQUE execution," says Reuben Carranza, North American CEO of Wella, the Salon Professional Division of P&G.

Cosmoprof North America 2014 will take place July 13 – 15 at the Mandalay Bay Convention Center in Las Vegas. For more information on exhibiting or attending, please visit For additional BEAUTIQUE photos, please visit: 






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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