Curly Case Studies: Helping Women Transition

By Katie Georgas | 09/01/2011 2:38:00 PM

 

Key Martin executes a Big Chop—when a woman going natural cuts off her relaxed hair—at Fro Fashion Week. Key Martin
Key Essentials Hair Studio, Atlanta, Ga.


Background: Studied under a natural hair specialist for two and a half years and attended numerous workshops on the subject.

After successfully transitioning herself from relaxed to natural hair a decade ago, Martin made it her mission to help other women who are tired of their over-processed hair, but don’t know how to transition. “I wanted to find a way to have them maintain and have healthy hair,” says Martin. “With the right platform and marketing more women are able to receive great information that can help transition their hair from chemically straight to totally natural.”

How She Markets Herself: Martin is a regular at natural hair events. At Fro Fashion Week earlier this year in Atlanta, she did a Big Chop—a term used when a woman goes natural, cuts off all of her relaxed hair—in front of several hundred people.

Recently, she hosted her first workshop, called “Key Essentials to Healthy Hair Care,” and she plans to make it a semi-annual event. “We talked about what to do with natural hair, what different styles you can use to deal with heat,” she explained. Martin also set up a Facebook page and a website, where fans can vote on the location of her next workshop.

Martin says business has been on a steady incline because of the huge market for stylists who understand how to help women transition correctly.

 

Related stories:

Curly Case Studies:

The Power of the Deva Cut
Natural Hair Styles
Curl Education

 

 

RELATED ARTICLES

 

SHARE THIS

 


Comments (4) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

zoie    
Report Abuse
atlanta  |  September, 08, 2011 at 05:33 PM

i have been doing hair over fifteen years and i have never seen a natural hairstylist like key it would be safe to say she is THE BEST AT WHAT SHE DOES WITH NATURAL HAIR......zoie BEAUTIFUL DOLLHOUSE SAALON

Beautiful Journey    
Report Abuse
Atlanta,GA  |  September, 08, 2011 at 06:29 PM

...THERE GOES MY BABY...THERE SHE GOES...

Donna    
Report Abuse
Lithonia, GA  |  September, 09, 2011 at 12:17 PM

Key is AWESOME at what she does!! If you are in the Atlanta or Savannah, GA area she is the one to see for your natural hair care. Hands down!!!

Trini526    
Report Abuse
Atlanta, GA  |  September, 12, 2011 at 01:01 PM

I transitioned in 2008 from really relaxed to really natural. I could not have done this without Key! She is not just a beautician, she is an artist. Her ability to understand what your hair needs and what you are expecting is unparallel! If you are seeking a healthier head of hair that makes you smile when you touch it or look at it, seek Key Essentials!

Feedback Form
Leads to Insight