In honor of the opening of the new Goldwell KMS California flagship location in NYC, Goldwell Hair Care Global Artistic Master Dimitrios Tsioumas created Lampyridae, an original color and style collection. The exhibit, a one night only presentation, featured live models and debuted one-of-a-kind looks inspired by Lampyridae—a universe dedicated to the luminosity of the brilliantly colored firefly. The academy was divided into sections that represented the elements of air, fire, water, and earth with live models stationed in each. The visually captivating models were styled by Tsioumas using Goldwell and KMS California professional color and styling products to personify the elements.
The Lampyridae collection formulas include:
Color: Goldwell SilkLift Strong + 20vol, ELUMEN SV@10, YY@all, Tq@all, CLEAR
Styling: Goldwell Dualsenses Ultra Volume Dry Shampoo, StyleSign Volume Naturally Full
Color: ELUMEN RR@all, PK@all, GK@all, RV@all, KK@all, GB@9, CLEAR
Styling: KMS California HAIRSTAY maximum hold spray
Color: ELUMEN RR@all, PK@all, GK@all, RV@all, KK@all, PK@all, YY@all, VV@all, SV@10, CLEAR
Technique: Color Melting
Styling: Goldwell StyleSign Diamond Gloss, Spun Shine, Magic Finish Hair Spray
Color: Colorance 9KG, 8OR, Clear
Styling: KMS California FREESHAPE 2-in-1 styling + finishing spray, Goldwell StyleSign Sprayer Hair Spray
Technique: Braiding, Webbing, and Pleating
The Lampyridae collection and the Grand Opening Event came together with the help of Christopher Medeiros for Event Planning and Set Design, Frost Productions for Audio Visual/Production, Wardobe Stylist Rod Novoa, Photographer Alec Watson, Make-up Artists David Maderich and Wendi Miyake, and the Goldwell and KMS California Hair Team—Lead Artistic Director for Goldwell John Simpson, National Technical Trainer for Goldwell Sal Mckinize, and National Technical Trainer for KMS California Simon Miller.