Make your Facebook page a social place! Stay updated on current trends in the beauty industry and post the ones you find interesting to your profile—it might generate conversation between your friends.
Your Wall: Stay updated with current beauty publications and their websites. If you find an article on hair, fashion or celebrities you find interesting, post it. Your wall is a great place to post hair tips and suggestions—this will show your expertise in different areas.
“What you post on your wall should be interesting and relevant to people you want to have reading your wall,” says ScissorBoy. “Don’t talk about celebrity gossip unless you are making it relevant and relating it back to the hair and beauty industry in a positive way rather than trashing them.” Your wall can be your biggest tool on Facebook. The more valuable content you post the more your friends will look to you as a reliable resource for new information.
Find Events: Facebook is your connection to industry events. Visit your favorite beauty manufacturer’s or distributor’s websites and see if they are holding any special seminars, conferences or classes. It can be good face-to-face business networking for you with other salons and stylists. Or you can use Facebook’s built-in events application, which allows you to see what events your friends may be attending.
Use Your Resources
School: Look to your cosmetology school as a resource—it is full of content you can share on your page. Everything you’re learning in school can be shared with your growing fan base who may be looking forward to experiencing those skills. Your school is also a resource for an immediate group of peers who will be reading and commenting on your Facebook page. “Always do your best to spotlight others on your Facebook business page,” says Michael Wilson, director of new media for Schedulicity, a web-based appointment scheduling program.
“Give lots of credit to your school, teachers, classmates and everyone who is helping you in any way. They will ‘like’ your page and share glowing reviews of you as a student and a friend. This will prove powerful with prospective employers.”
Monitor Other’s Pages: Stay up to speed by monitoring other peer Facebook pages, along with industry leaders’ Facebook pages to generate ideas for your own page. Not sure where to start? Begin by finding professional mentors and people who inspire you in the beauty industry. “Like” their fanpage or add them as a friend. Scan through their wall posts and comment on them. Do this periodically for a couple weeks and at some point try sending them a personal message and introduce yourself. “If you plan ahead you can find out what hair shows are coming up in your area and find out which top stylists are going to be there,” says ScissorBoy. “Send them a message on Facebook offering to help them backstage at an upcoming show. If they agree, this will get you some fantastic experience, great pictures for your profile and potentially a very important business contact.”