MODERN: How do you form your team?
BCH: Simple...professionals have asked to be on my team! If you ask me and say you've always wanted to work Fashion Week and/or work with me, there's an opportunity. Also, maybe it's a Midwest mentality, I always work with my home first- meaning friends of mine in the industry in the Ohio area- primarily Cleveland and Columbus. From there I extend to New York,, Miami, LA, Chicago- etc.., The thing is regardless of your location, if you want it and the opportunity is there, you will find a way to make it happen. When I see that AND you have great talent- it's a win-win. My teams have consisted of people from Oklahoma, Ohio, LA, New York, Chicago. Honestly though the biggest thing I look at and want is the right attitude and energy. I'm all for having a positive vibe backstage because that ultimately is what makes it a success and keeps the opportunities continuing. It's ok if you're not the strongest stylist and/or makeup artist or you may not know a certain technique but if you have a genuine positive vibe and smile and are a team player, that has more worth to me than anything. The one thing I always hear from the designer, assistants and media backstage is "you and your team are so well put together and you guys are having a good time"- that speaks to me that I am doing something right. Whether it's your first Fashion Week experience or your 50th, your experience should be an enjoyable and positive one that excites you as it does me. It's hard work and can take a lot out of you but when you have the right team it flows great and makes it that much better.
MODERN: How to determine look shown on Runway?
BCH: The look determined for the tunway is a collaboration among the designer, sometimes their stylist and/or assistant and myself. You first find out more about the collection: color scheme, print details, elegance, chic, casual, couture etc.,. Typically the designer is inspired by something to build the collection whether a time era (60's inspired), an artistic piece (Andy Warhol, Picasso), or just something that he or she saw, heard or felt that brings the collection to life. From that an idea for hair and makeup is born. As lead, you go into more specifics of that desired look and then ultimately it unfolds when you meet with the designer and do the "test".
MODERN: Tell us more about the test:
BCH: This is typically the week before (sometimes the week of) the show. You meet with designer, assistant and stylist to actually execute the look on a model. The look is tweaked such as adding more or having less for the hair and/or makeup until you reach that moment where the designer and you are in agreement and happy with the look. It may start off with the "inspiration" but the execution may have 8 different tries before it's actually conceptualized. Once that look is set, as lead, I take a few pictures to document. Then, on the day of the show, I demonstrate the look to the team and show what products to use and how to apply. Product use and placement is quite important if a show is sponsored. As lead, I must ensure that each stylist working on a model is able to do that look and that it is uniform. Ultimately it is about the designers collection. The hair and makeup are just accessories to that look and overall, you want the hair or makeup to compliment and encompass one look.