How Hairdressers Can Use Social Media to Connect With Brands

By Lauren Salapatek | 05/21/2013 12:46:00 PM


click image to zoom In GKhair’s Pin it to Win it, competitors are encouraged to create a pinboard of their “GK Vision.” Fans design their own GKhair vision boards for a chance to win a trip to London.

Q. With Facebook, Pinterest, Twitter and Instagram, the opportunities for stylists to get involved with the industry are endless. How can hairdressers use social media as a way to connect with professional brands and learn about new opportunities?

A: “Social media has become a necessity for brands to initially launch a product or service as well as maintain and convey new initiatives and creative concepts to clients worldwide and within minutes,” says Missy Heckman, GKhair Public Relations and Marketing Manager. “Companies such as Van Tibolli Beauty utilize their social media platform to alert fans of new products, trends and tips and speak of company happenings as well as contests. Brands harness this tool in order to engage their fans and create opportunities for future fans to experience their products. If you are really interested in a brand, your best bet is to like their page and follow them regularly. Most brands will post the latest and greatest in opportunities, contests and beauty tips or suggestions that can be used in salon.

“GKhair is featuring a Pin It to Win It contest in which stylists can get creative and interactive with fellow stylists by showcasing their work using GKhair products. Fans design their own GKhair vision boards for a chance to win a trip to London! Our fans use GKhair routinely so this way they can make the experience fun by sharing what inspires them and highlighting their own sensational style and ingenuity with the world.”






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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