Keratin Complex at VIP Gifting Lounge for Celebrity Beach Bowl

By Lauren Salapatek | 02/12/2014 2:17:00 PM


Keratin Complex participated in the official backstage VIP Gifting lounge at the 2014 DirecTV Celebrity Beach Bowl Gifting Suite at the Gansevoort Hotel. Attending celebrities included: Serena Williams, Jill Zarin, Jesse James, Katherine Webb and Mercedes "MJ" David who all stopped by to show their Super Bowl spirit with Keratin Complex.

For more information about Keratin Complex, visit

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Tennis superstar Serena Williams came by the Keratin Complex Super Bowl Gifting Suite where she was seen picking out products including blowdryers and the Getaway Tote.

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Real Housewives of New York and big fan of Keratin Complex, Jill Zarin came by to say "hello" posing with the brand’s famed Bling Brush.

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Country singer Jesse James showed her excitement for the big game in which husband, Eric Decker of the Denver Broncos played. Throwing on an orange and navy wig, the pregnant star posed with joy.

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TV Personality Katherine Webb along with American Quarterback and boyfriend AJ McCarron posed at the booth with a brand favorite, the Black Bling Brush!

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Shahs of Sunset star Mercedes "MJ" David touched up her locks with the Bling Brush.






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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