OPI has announced the launch of six limited edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.
“OPI is very excited to take this fantastical journey with Disney,” says Suzi Weiss-Fischmann, OPI executive vice president and artistic director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.
“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz.”
With a mix of soft crème and warm glitter shades, the line is ideal for layering. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:
Lights of Emerald City (white confetti)
Don’t Burst My Bubble (white polish)
When Monkeys Fly! (gold confetti)
Glints of Glinda (beige)
Which is Witch? (silver glitter with iridescent sparkle)
I Theodora You (sheer pink)
This line contains no DBP, toluene, or formaldehyde, and features OPI’s ProWide Brush for application.
This limited edition promotion will be available beginning March 2013 at professional salons. For more information, call 800-341-9999 or visit www.opi.com.