Boca Raton based hair company, Boca Cosmetics Group, got up close and personal with Academy Awards winners and nominees, plus scores of celebs! Their line of products were featured at an exclusive, invitation-only, beauty and couture suite.
“Our goal was to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” says Claudio Correia, President of Boca Cosmetics Group, manufacturer of the professional hair care brand, Olez. “The welcome we received exceeded our expectation and all of the stars greeted our products with open arms. We couldn’t have asked for more!”
Stars that visited Olez included:
WINNERS AND NOMINEES:
Shawn Christensen & Damon Russell
Quvenzhané Wallis – Nominee Best Actress, Beasts of the Southern Wild
Josh Penn – Nominee Producer, Best Picture, Beasts of the Southern Wild
Cori Shepherd Stern – Nominee Producer, Documentary, Open Heart
STARS:
William Shatner and wife
Patty Stanger – Millionaire Matchmaker
Courtney Stodden
Kaitlyn Jenkins – ABC Family’s Bunheads
Abigail Hargrove – co-star with Brad Pitt in World War Z
Degrassi Cast
Shahs of Sunset Cast
Marilu Henner
Marcia Gay Harden
Sofia Milos
Carolyn Hennesy
The stars were the first people to be introduced to O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils required for healthy and luxurious hair.
"When you are in show business your hair is put under a lot more strain and duress,” said Olez’s Creative Director and celebrity stylist, Edward Teitel. “Everyone was so happy to learn about our products that concentrate on hair restoration.”
“The stars and their stylists that visited with us were just wonderful. So nice and down to earth,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group.
The Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.
INCEPTION Invigorating Shampoo
A gentle cleansing shampoo suitable for daily use. Apple stem cells, mica and muru-muru provide conditioning benefits that fortify the hair from within. It is free of parabens, sodium chloride and sulfates.
INCEPTION Invigorating Conditioner
A paraben free, creamy conditioner, suitable for daily use on all hair types. Helps detangle hair, split ends and provides hydration for improved manageability and ease of styling.
LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR
Comments (0) Leave a comment