Olez Professional Dazzles Hollywood

By Lauren Salapatek | 02/27/2013 9:42:00 AM

 

Boca Raton based hair company, Boca Cosmetics Group, got up close and personal with Academy Awards winners and nominees, plus scores of celebs! Their line of products were featured at an exclusive, invitation-only, beauty and couture suite.

“Our goal was to pamper the stars and introduce them to the newest and most remarkable hair treatments available today,” says Claudio Correia, President of Boca Cosmetics Group, manufacturer of the professional hair care brand, Olez. “The welcome we received exceeded our expectation and all of the stars greeted our products with open arms. We couldn’t have asked for more!”

Stars that visited Olez included:

WINNERS AND NOMINEES:

Shawn Christensen & Damon Russell

Quvenzhané Wallis – Nominee Best Actress, Beasts of the Southern Wild

Josh Penn – Nominee Producer, Best Picture, Beasts of the Southern Wild

Cori Shepherd Stern – Nominee Producer, Documentary, Open Heart

STARS:

William Shatner and wife

Patty Stanger – Millionaire Matchmaker

Courtney Stodden

Kaitlyn Jenkins – ABC Family’s Bunheads

Abigail Hargrove – co-star with Brad Pitt in World War Z

Degrassi Cast

Shahs of Sunset Cast

Marilu Henner

Marcia Gay Harden

Sofia Milos

Carolyn Hennesy

The stars were the first people to be introduced to O2, Olez’s unique oxygen therapy program that detoxifies the hair and scalp. When applied, oxygen is released and removes all impurities from the hair and scalp followed by an infusion of essential nutrients and oils required for healthy and luxurious hair.

"When you are in show business your hair is put under a lot more strain and duress,” said Olez’s  Creative Director and celebrity stylist, Edward Teitel. “Everyone was so happy to learn about our products that concentrate on hair restoration.” 

“The stars and their stylists that visited with us were just wonderful. So nice and down to earth,” said Jeremy Lurie, Marketing Director for Boca Cosmetics Group.

The  Olez Nominee Gift Packages include the complete line of INCEPTION Home Care Products enhanced with apple stem cells.

INCEPTION Invigorating Shampoo

A gentle cleansing shampoo suitable for daily use. Apple stem cells, mica and muru-muru provide conditioning benefits that fortify the hair from within. It is free of parabens, sodium chloride and sulfates.

INCEPTION Invigorating Conditioner

A paraben free, creamy conditioner, suitable for daily use on all hair types. Helps detangle hair, split ends and provides hydration for improved manageability and ease of styling.

INCEPTION Stem Cell Masque

A rich, creamy formula that restores the hair’s elasticity and provides deep hydration by using a combination of apple stem cells, muru-muru, cupuacu, pracaxi, argan oil and carite butters. The masque maintains the hair’s healthy luster for incredibly soft, sleek and shiny hair. It is good for all hair types.

INCEPTION Argan Oil & Pracaxi Spray

The environmentally friendly aerosol oil spray contains a special blend of natural Argan and Pracaxi oils and antioxidants that can be used daily for protection from harmful UV rays. Hydrates and conditions hair while maintaining silky, shiny, smooth hair all day long.

Zelo Velvet Gloss

Velvet Gloss is a blend of natural oils from grape seeds, minerals from the Amazon forest, and organic silicone that will coat the hair, eliminating split-ends and tangles. Its properties will rejuvenate all hair types, protecting against frizz and extending color and shine.

In addition to the VIP gift box, Olez offered hair care treatments at the suite and informed celebs about the benefits associated with Essence of Youth, O2 and NutriFuze. (These three new products are consistent with Olez’s objective of providing innovative, professional hair care that contain restorative properties.)

The next stop for Olez will be America’s Beauty Show, March 9-11, 2013, McCormick Place, booth 1855 and will be offering demonstrations and training on Sunday, March 10th.

For more information visit, www.olez.com, email info@olez.com or call 800-251-2479.

 

 

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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