Esther "Kitty" Mendoza, an artist at Paint Shop in Beverly Hills, California, is a natural level 4. MODERN found her instagram (@kittylahairstylist) and had to learn more about her pink color. The Beverly Hills artist shared her formula, plus added some tips on how to maintain this powerful pink.


STEP 1: Lighten to level 9 with Clairol 7th Stage lightener.

STEP 2: Blend Beyond The Color Zone Jamz Party Time Pink as directed. (available at Sally Beauty Supply)

STEP 3: Apply from roots to ends. Process for 30 minutes with heat.



-Use Zenacare Collagen Spray in the shower (Mendoza has been using for three years and swears by it).

-To maintain the color, mix a little bit of conditioner with the color and use at every shampoo.

-You must the Wet Brush ("It is the only one I've used since I met it," Mendoza says.)

-Always use a thermal protectant when using hot appliances.