Christo mistake 6:
Treating Curly Clients Like You Would Straight-Haired clients
Curl experts say you cannot treat curly clients the same way you treat clients with straight hair. “Most of the time, people with straight hair will let you do whatever you want,” Christo says. “But with curly clients, you have to take into consideration she has already tried many things and ended up in your chair because you claim you specialize in curly hair. So you have to live up to those expectations.” And that can mean a much longer consultation for new clients. For example, Christo blocks out an hour for new clients. “We want to make sure the client is going to stay with us because we know we have all the solutions,” he says. He suggests stylists ask themselves if they really know how to deal with curly hair. “Anyone can say they do curly hair, but can they really? Or, are they making disasters for us to x?” Christo asks.