Tips for Upgrading Your Loyal Skincare Clients

By Lauren Salapatek | 07/19/2013 12:56:00 PM

 

Showing your appreciation to your loyal customers will keep them coming back time and time again. “Little upgrades are a small price to keep your clients loyal and happy. Going the extra mile will give you an edge over your competitors,” says Lydia Sarfati, Founder and CEO of Repêchage. According to Sarfati, here are some specific ways you can upgrade each service with anti-aging benefits.  

Facial Upgrade: A hand massage should always be included as a small upgrade, but for the clients that come to you religiously it is important to offer a larger upgrade once in awhile. For every five facials they receive you could offer your clients a professional anti-aging eye treatment. 

Manicure/Pedicure Upgrade: An easy way to upgrade your customers after five manicures or pedicures is by offering an anti-aging hand or foot treatment, which you can create by using your facial treatment products and masks that you already have and apply to the feet or hands as you would on the face!

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ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


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