For the past three years, Cosmetologist's Chicago, organizers of America’s Beauty Show, has invited more than 20 hairdressers and 20 assistants from salons throughout the Chicagoland area to participate on their photo trend team.
This year, each Chicago-based salon group created two special textured and volume silhouettes, interpreting Hi-Wi Hair to accent the color, texture and facial shape of their model. Braiding techniques, crimping and extensions were used to manipulate texture and create additional height.
“We’re all looking to reverse past seasons’ flat, overly straight hair, and bring texture into the hair fashion conversation with our clients. Hi-Wi Hair accomplishes our goal,” says Karen Gordon, of J. Gordon Designs who codirected the shoot. “We’ve taken salon styling to new dimensions while maintaining a sense of wearability.”
Hair: Cosmetologists Chicago Photo Trend Team
Make-up: Chrisondra Boyd
Fashion Styling: Sam Ng
Photography: Akin Girav