By Lauren Salapatek | 10/07/2010 3:15:44 PM


Check out the ARROJO Expo January 23-24. It's a new kind of independent hair show committed to inspirational, career-shaping education; modern, creative, precision-based hairstyling; the way to successful brand-building; highlighting future innovations in the industry; and uniting hairdressers and business owners who are dedicated to growth and success, excellence and integrity, and raising standards in all elements of the craft.

The event will feature presentations from ARROJO master stylists and global guest artists.

“Expo will redefine what a congress of hair stylists should be, it’s going to be a game-changing show,” says Nick Arrojo. “As a forward-thinking, independent hairdressing brand, our vision is to connect a culture that has fostered two centers of excellence for hairdressing education, pioneering product distribution, and a multi-award-winning salon to our fellow professionals. We want to nurture a network that learns from each other, and works for the mutual good. It’s time to bring hairstylists together to inspire and motivate one-another.”

Expo Day One is all about inspiration: In a series runway shows they will feature the latest trend forecasts, trailblazing techniques, and innovations in modern scissor and razor cutting, creative and fashion-forward color. This will be a lofty and rarefied close up look at the way world-class stylists create tomorrow’s most desirable looks.

As part of day one, there will be a post show get together with party entry, food and drink included in the ticket price.

On day two, there will be a four-hour session of non-stop, breakout education with workshops that cover contemporary hairdressing, including: advanced razor-cutting, modern creative color, editorial styling, and business-building.

There are also secured special hotel room rates for all show-goers. Hotels include the Hampton Inn and Trump Soho. If interested, please call the hotel and mention that you are coming to town for ARROJO expo.

(Both hotels are in walking distance of the event, and close to the hippest hangouts in lower Manhattan.)

Event Ticket Price: $575 (includes food & drink, & entry to Expo party)
Day 1 Ticket Price: $350 (includes food & drink, & entry to Expo party)
Day 2 Ticket Price: $300

For bookings and Inquiries, please contact:

Or call: 212-242-7786 ext. 216






ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for, and As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at


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