MODERN asked Proview Panel members their predictions for the back-toschool
season. Here’s what they reported as the biggest concerns from
their young clients on fall styles.
MODERN Proview members say the popular styles their back-to-school clients want are long layers and chocolate/caramel
highlights.MODERN Proview members say they put grade level, school pictures, dress codes and manageability into consideration when creating back-to-school hair styles.
“As a young adult transitioning from middle
school to high school, and high school to college,
it is important for their self-esteem to fit
in with their friends, and to make the move with
confidence. Having the knowledge of how to
duplicate their style at home will help them look
and feel confident; which will help them exceed
beyond their goals.”
—Jane Kutchey, master stylist/Matrix artistic educator at
JCPenney Salon, Sterling Heights, Michigan
“Teens love to express their
individualism through their
hair styles and color, but one
main concern is financial
maintenance. They like to
sometimes shock with their
hair style choice, but don’t
like the price shock when it’s
time to pay.”
“The biggest concern I ‘m
hearing from young adults
is regarding the health of
their hair. The majority of
teens are maintaining length,
and are conscious of the
frizz and damage.”—April Lyn Graffeo stylist and owner of Indra Salon, Andover, Massachusetts
“In Florida, we are doing
a lot of blonde highlights
and root drag barrel
curls with the GHD styling
iron. Teens want
their styles to last
through summer and
back-to-school.”
“Although we still receive requests
for smooth and straight styles, we
are definitely seeing an increase
in requests for ‘lazy, soft curls,’
not perms or tight curls. And our
guests are wanting to learn how
to style their hair that way.”—Jill Kohler president of Kohler Academy Scottsdale, Arizona
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Help MODERN editors identify and analyze trends and best practices. Get VIP access to exclusive industry reports and product samples. MODERN’S Proview section is compiled by Associate Editor, Lauren Salapatek at lsalapatek@vancepublishing.com.
LAUREN SALAPATEK, ASSOCIATE EDITOR FOR MODERN SALON/SALON TODAY/FIRST CHAIR
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