“Fashion is fleeting. Style is forever,” says Bennie Pollard, owner of the Hair by Bennie and Friends salon in Louisville, Kentucky, and winner of the 2007 NAHA award in the Contemporary Classic category. Pollard’s philosophy of refined style and customized classics extends to his male clients with the launch his Responsible Style collection.

Proper styling and impeccable grooming should always be a man’s top priority whether he is attired in a  “timeless suit and tie or a T-shirt and worn pair of jeans,” says Pollard. 

The Responsible Style collection includes a finger-styled shock of hair, lots of natural curl, and a wavy look with exaggerated shape, all achieved with Pollard’s Gage for Men hair care and styling products.

Bennie Pollard's Responsible Style CollectionBennie Pollard's Responsible Style CollectionBennie Pollard's Responsible Style Collection

Photography: Edward Brown; make-up: Lesa Miller