Cosmetologists Chicago invites all career hair colorists, stylists, salon owners and students to its fourth ColorAmerica conference. A star-studded cast of industry experts, including headliner Patrick McIvor and artists Chrystofer Benson, James Edick, John Simpson and Kelly Cardenas, will demonstrate new coloring and cutting techniques that will translate perfectly for salon clients.

Cosmetologists Chicago Announces ColorAmerica EducatorsDate: October 3-4, 2010
Location: Marriott Oak Brook, Oak Brook, IL
Time:
October 3rd
7-8 pm registration
8-10 pm gala event, model preview and cocktail reception

October 4th
8 am registration
9 am – 5 pm ColorAmerica

Guests will have access to in-depth understanding of hair color techniques, the unique chemistry of color and insight for owners and managers on ways to improve their color business, by way of these artists:

PATRICK McIVOR
Patrick McIvor, currently Artistic Color Director for Matrix, has 24 years of experience teaching and mentoring colorists. Patrick loves to share salon-based hair color techniques, continuing the Matrix tradition established by founder Arnie Miller to help salon pros transform their passion into success. His Patrick McIvor color studios in Pennsylvania serves as headquarters for creativity and a launching pad for his team's runway and editorial work in NYC. His hair color knowledge is limitless. In addition to founding the color department at the former Arrojo Cutler Salon, he's been an educator with the best companies including Wella, Clairol, Logics, Redken and now Matrix. Patrick is the driving force behind the 2010 ColorAmerica.

JAMES EDICK
James loves to introduce people; both clients and pros, to how great color can be, by creating a positive change in the way people look and feel. He has worked alongside the renowned Nick Arrojo since 1998, creating the Color Trends for Arrojo Editorial Collections. A featured presenter at shows and seminars worldwide, James appeared before thousands at the Wella TrendVision in Berlin.

CHRYSTOFER BENSON
A salon and academy owner and NAHA HairColorist of 2010, Chrystofer Benson he also holds international awards in cutting, coloring and avant-garde styling. Since 2004, the lead trainer at L'Oreal's Global Academy in NYC, his work appears in fashion magazines, while he travels and teaches colorists to exceed their own creative expectations.

KELLY CARDENAS

Kelly Cardenas, known for his trendy dreads…and for taking the salon industry by storm with a new attitude, a new concept for success. With salons in Chicago and Las Vegas, Kelly "invested in youth" by staffing his salons primarily with young adults from ages 20-24. Come see Kelly as he demonstrates new, cutting and finishing techniques to complete the color.

JOHN SIMPSON
"Life is not a dress rehearsal, live it, love it and create it," says John Simpson. As an artist and educator for Goldwell, Simpson educates stylists in salon concepts and beauty imagery, conveying the message of inspiration and discipline through technique. John was named one of the most influential men of Pittsburgh, and was included in 50 Hairstylists and 131 Formulas from the World's Top Colorists.

Registration, location address and pricing, including a cocktail event on Sunday, October 3 can be found on www.AmericasBeautyShow.com or by calling 312-321-6809 or 800-648-2505.

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