âThere might be a credit crunch,â says Bumble and bumbleâs Howard McLaren, vice president and senior artistic director, âbut there really is not a creative crunch.â
Bumbleâs new Bb Razor.
McLaren and his team from Bumble and bumble recently released a new collection for the 2,800 salons in their network. âThis is a re-launch of our classics. All looks have been updated without changing the ideas behind them.â
According to McLaren, the timing is perfect for the re-launch. âBeauty has changed. What was beautiful 20 years ago is not beautiful nowâwe are not cookie-cutter hair cutters.â
One way McLaren is addressing the ânewâ beauty is by model selection. âToday itâs all about customization and suitability. We âstreetâ cast because we want different personalities. I took the challenge and went to the street and found fantastic models. Itâs all about fitting the hair cut to the character.â
The new looks are created with the new Bb Razor, launched this past month. For this collection, an old scissor technique was applied to the razor.
âThe texture is softer and more jagged, but not spikey,â says McLaren. âThis allows carving, sculpting and versatility; and the razor offers more lengths and movement. Weâve reinvented the way to use razors. There is a range in lengths. I donât use the word âlayersâ anymoreâitâs offering a wider range of textures.â
To see more from the Bumble and bumble style book, visit bumbleandbumble.com.
A razored cut from Bumble.