The monochromatic look, which is actually a tone-on-tone color combination of two or three shades using demi- or semipermanent color, has resurfaced as an important trend to complement the new bobs.
The new lighteners that feature tonality have strengthened dimensional blonding, still the highest-profit service in the salon. Manufacturers are particularly interested in extending this technology, with more sophisticated products due for launch later this year.
Among all the good news, there is one caution. Clients resist making salon visits for hair color services every four to six weeks, turning toward retail touch-up kits, color refreshers, etc., to fill in between appointments. The trend is particularly marked among gray coverage clients who, as they age, require more frequent visits. Both salons and manufacturers will have to address clients’ need to return on the traditional six to eight week cycle to keep consumers from sampling non-salon color alternatives.
Despite this, hair color remains one of the most vital and burgeoning growth categories in the U.S. salon industry and serves as a major service revenue builder and traffic driver. Hair color services push the sales of shampoos, conditioners, styling and other specialty products at salons, mega salon stores and beauty stores. By itself, hair color is keeping the salon industry in a growth mode, looking as beautiful as freshly colored hair.
|A 25-year veteran of both consumer and professional beauty industries, Cyrus Bulsara is president of Professional Consultants and Resources, a full-service strategic consulting company specializing in beauty, salon, cosmetics and consumer products. PCR is one of the leading sources of industry data, competitive intelligence and background research and has worked with Modern Salon since 2000 to perform original research, forecasting and trend analysis for the annual “State of the Industry” report. For more, visit www.proconsultants.us.|