Ward suggests a 26-week treatment protocol with the client coming in for 25-minute sessions twice weekly during the first 20 weeks, then reducing it to once a week and following up with three final treatments. Salons charge between $1,500 and $3,500 for this package, according to Ward.
From the expenditures side, salons pay anywhere from $5,000 to $23,000 for Surf Side Lasers, with financing plans requiring as little as $150 per month.
Retail revenue is also part of the laser story, because lasers tend to come with their own line of hair care products that salons normally incorporate into the price of a full package. As a further retail option, the laser comes in a hand-held version that retails to clients for roughly $300. Equipped with only a fraction of the diodes supplied by the in-salon machine, the hand-held covers a much smaller surface area and will therefore require a lot of the client’s time, but it still can be attractive to the client who wants to do this at home.
The very latest laser equipment bridges the gap with an at-home, stand-alone model that’s more powerful than the hand-held but still not nearly as efficient as the in-salon laser.
“There are huge opportunities for owners to incorporate both hand-held and clinic lasers in their salon,” says Bill Blatter, president of Hair Loss Control Clinic. “You can pay a couple of hundred dollars per month and charge clients $2,000-$4,000; it’s a good return on the investment.”
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