As b.cause founder and president Rudy Sprogis celebrates the 10-year anniversary of the b.cause Foundation, he has several other reasons to celebrate. To date, the foundation has raised enough money to provide meals to half a million hungry Americans, and in its ongoing efforts, will use the money earned from the sales of a specially designed t-shirt by Tommy Hilfiger to expand his Hairdressers Fighting Hunger program.
“We approached Mr. Hilfiger because he’s a legendary American designer who shares our commitment of improving the lives of those in need,” explains Sprogis. “We’re passionate about our work with Feeding America and hope that other hairdressers will share our enthusiasm.”
The gray t-shirt, which will retail for $20 at salons in the Northeast (including Warren Tricomi salons in Greenwich, CT and New York City at The Plaza Hotel), features the b.cause logo and a shear in the shape of a fork. Tommy Hilfiger’s signature appears across the left sleeve.
For Hilfiger, the option to help was an easy decision. “I am excited to support b.cause – a wonderful organization celebrating the important milestone of helping others for 10 years. The t-shirt I designed will help raise funds to support and expand their domestic hunger relief program, and I’m proud to be a part of their efforts.”
b.cause was established in 2000 to advance the charitable causes of salon owners and beauty industry professionals. The not-for-profit organization provides general and project specific support to charitable organizations working on a national level to promote and support a different cause each year. The charities that have benefited from the foundation’s Make A Change Day Program include St. Jude Children’s Research Hospital, America’s Second Harvest, Design Industries Foundation Fighting AIDS (DIFFA), Alzheimer’s Association, American Forests, Count-Me-In and Locks of Love. However, in the past two years, the focus has been on feeding America’s hungry.