INOA on Lifetime Network!!

Whether it’s to cover white, lighten it up for the season, create dimension, or just to try something different, women are all about coloring their hair. The Balancing Act airing on Lifetime Television will feature L’Oréal Professionnel on their ‘MyBeauty’ series to discuss a new breakthrough in hair color – INOA, Innovation No Ammonia.

INOA is an ammonia-free permanent professional hair color that provides infinite color power. Fueled by ODS technology--Oil Delivery System that maximizes the effectiveness of the permanent hair color process—INOA leaves hair as smooth as before color was applied, for a softer touch.

As part of their ‘My Beauty’ series The Balancing Act’s host, Beth Troutman, travels to New York City to seek advice from L’Oréal Professionnel Celebrity Colorist, and Master Colorist at the Ted Gibson Salon, Jason Backe, where she gets the inside scoop on INOA.
Throughout the show viewers are invited to join Jason Backe as he gives an inside look into INOA hair color makeovers. “Women feel that they have to make a lot of compromises when coloring their hair,” says Backe. “I’m excited to share with The Balancing Act’s audience how INOA can give any woman celebrity-quality hair color without ammonia!”

Back in The Balancing Act studio, show host Danielle Knox welcomes Suzie Bond, L’Oréal Professionnel Portfolio Artist and owner of Perfect 5th Salon in North Carolina. “At my salon, I love to share INOA with my clients,” says Bond. “With INOA I can get shiny, beautiful hair color results without compromising on comfort.”

Tune in to The Balancing Act October 18th at 7:00am (ET/PT), as they air on Lifetime Television to talk about INOA.

For more information or to find a salon near you visit www.findINOA.com.