January is a time for a fresh start! Everything from adding
new marketing programs, renovations and product lines can
boost profitability and grow your business in 2011. We asked
MODERN SALON’S Proview Panel, if they are adding any
new services this year. Here’s what they said:

Modern Proview: Spotlight on Service“We have just added laser hair
removal and eyelash extensions—
which will be mostly spa orientated.
The salon has also put in
place higher end color services
called Signature Coloring, thereby
giving more custom-design color
for our guests.”
—Ian Marc Smith, owner of Imagine Salon & Spa
in Bedford, Canada

Modern Proview: Spotlight on Service“For 2011 we see a lot of excitement in new products and
services with our newest location just completed. In our
services department we will be adding a whole new line up
to our massage, therapy treatments and facial lines. On the
salon side we plan to build off of 2010’s explosion in value
added sales with more hair treatments, shoots and our new
hair extension line. In our storefront retail area we will be
adding more hair accessories, a new make-up section and
more styling tools.”
—Jenn O’Neill
owner of Hair Studio 322 in Downingtown, Pennsylvania

Modern Proview: Spotlight on Service“I am seeing less clients in a day,
so I am working on giving more
attention to the client in the chair
and adding services. With each
client I can add a few face-framing
highlights to a single process
color or hair cut, or I can add on
a brow tint or shaping. They appreciate
the extra attention.”
—Karen Kotchko
owner of Studio 416 in
Fairfield, Connecticut

Other facts:

  • 75 percent
    of MODERN’s
    Proview Panel
    is projecting
    growth for
    their business
    in 2011.
  • 46 percent
    of MODERN’s
    Proview Panel
    members will be
    introducing a new
    product line into
    their salon for 2011.
  • 25 percent
    of MODERN’s Proview
    Panel members will
    be renovating their
    salon in 2011.

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compiled by Associate Editor, Lauren Salapatek at [email protected].