President Reports from Atlanta's Bronner Bros Show

By Alison Alhamed | 02/21/2011 9:29:13 AM


Michelle Breyer, President of (who partnered with MODERN for its ongoing Texture series) is currently at the Bronner Bros show in Atlanta, Georgia—which includes three days of exhibitions, hair battles, seminars, competitions and even a comedy show! Breyer sent MODERN her report:

Around every corner, there was something else spectacular and jaw dropping—whether it be hair fashioned into a cube or a bare-chested man with long flowing curls. Welcome to Bronner Brothers.

The show was founded in 1947 by Nathaniel H. Bronner Sr. and his brother, Arthur Bronner Sr. It is recognized as the largest beauty and trade show of its kind in the world. Incredible hair creations were on display everywhere—from the models on stages to the people attending the show.

One of the highlights of Sunday's show was the Grab Bag Competition. In this contest, contestants are only allowed to use products that they are given in a grab bag. The stylist must give model a hair style that will complement her outfit.

Styles on stage included braids, twists, updos, etc. Natural hair styles had a bigger presence at the show than ever before. In addition to the abundance of new products for people wearing their hair natural, there many educational opportunities for stylists who work for natural hair.






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at


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