This month’s MODERN sponsors
showcase the talented faces
representing their companies.
Here’s a peek at the exceptional
professionals making their mark
on the beauty business and
samples of their work.

Tommy Buckett, Sedu
Ones to Watch

Tommy Buckett’s edgy and trendsetting styles
have graced the runways of New York Fashion
Week and attracted celebrities like Ashley Olsen,
Sienna Miller and Rachel McAdams. Named
“New Up-and-Comer” by Allure, Buckett has also
earned a spot in New York Magazine’s “The Best
of New York.”

Buckett was signed on in 2010 as the
Sedu Elite Styling Consultant to channel
his talent into designing inspiring styles,
educating on his cutting-edge techniques
and collaborating on product innovation for Sedu.

Ones to Watch

Sherri Jessee, Rusk

Ones to Watch
This celebrity stylist also does platform work across the globe representing
Rusk. Attending MODERN SALON’s Artist Session ignited
Jessee’s passion for session work. Her hair and make-up work can
be seen gracing the pages of publications worldwide.

As a Rusk educator, her “Edgy Elegance” collection was the
opening act for the prestigious Intercoiffure America/Canada Fall
Atelier. Whether working in the salon, doing live TV interviews or
international platform work, a strong commitment to the Rusk
philosophy, “Knowledge = Confidence, Confidence = Success” is
evident in Jessee’s dedication to education.

Lucas Santino, GK Hair

Lucas Santino currently holds the position of International
Corporate Trainer at GKhair. But he has also worked with many
leading salons in the beauty industry like Cobella Hair and
Beauty Spa at Selfridges, Harrods and Paul Mitchell institutions.
“It’s all about making it simple and most importantly, fun,” he

Santino is not just a presenter and facilitator of GK Hair
Taming System, but he is also considered a high energy “Trainer
of Trainers.” His role has brought a new level of skill and product
sales ability to many in the salon and
distribution arena.

Ones to Watch

Maria Higgins,
Dennis Bernard

Maria Higgins became a stylist prior to receiving
her bachelor’s degree in business. She has been
on platforms all over the country for the Dennis
Bernard Companies, bringing a wealth of business
and styling knowledge to all her seminars.
Currently, she keeps her team at Hello Beautiful
Salon in Corona, California, motivated with her
upbeat attitude and love for beauty.

As for what inspires her: Higgins lights up
talking about the glamour years of Hollywood
and the stars from long ago. No matter what
kind of hair style she’s working on, she tries to
incorporate sophistication and charm into all
her work.

Ones to Watch

Lilliam Penaloza,

Ones to Watch
A native of Puerto Rico, Lilliam Penaloza has
a solid 10 years experience in the beauty
world. Being trilingual (Spanish, French,
English) has allowed her to crossover and
assist hairdressers from different cultures.

has strong styling background with concerts,
video and photo shoots, magazines, the Latin
Grammy Awards and Miss Universe Pageants.
She is also a make-up artist for local and international
artists as well as a fashion consultant,
and currently a Rusk designer.

Sherilynn Smart,

Sherilynn Smart,
Pureology PureArtist,
spreads her
energy and passion
to those who work
alongside her.
She is one of the
original members
of the Pureology
Artist Team and an
owner of Sherilynn
Jade Salon in
Lafayette, California.

Her expertise
includes razor
cutting and formal
finishing, with
an emphasis on
long hair designs.
Sherilynn is also
an experienced
Redken Certified
Hair Colorist with
a focus on creative
color placement.

Alejandro (Alex) Rijos,
Great Lengths USA

Ones to Watch
Graduating from The School of the Arts High School in New York,
Alex Rijos went on to North Carolina University of the Arts for
Theatre. He then followed in his mother’s footsteps and became a
hair stylist.
After working in New York for 10 years, Rijos relocated to
Florida, where he currently works at Echo Salon in downtown Fort

In 2007, he became a member of the Great Lengths
USA Education Team. Along with educating, Rijos participates on
the GL USA Show Team as a platform artist, his work is seen on
the runways of Miami Fashion Week and he’s developed a strong
reputation for his editorial work in the Miami area.

Ones to Watch


Sondriel, a Ouidad Curl and Color
Specialist, has always celebrated
the vibrancy and versatility of her
curls. As a curl stylist she thrives
off using her passion and knowledge
to educate clients and help
them embrace their curls and natural
texture. In addition to styling, Sondriel is
part of the Ouidad education team.
She can be found teaching as a
lead educator at hair industry events,
trade shows and in the “Four Minute
Curls” video on

works behind the scenes at photo
shoots, fashion shows, Broadway
shows—including In The Heights—
and styling celebrities at New York
Fashion Week events.

Frances Marie,

Ones to Watch
Frances Marie, director of education
and lead stylist at Rejuvenol Signature
Salon pioneered the development of
the Rejuvenol hair product’s line. She
has developed techniques that led
to streamlining applications of the
products like Rejuvenol’s Brazilian
Keratin Treatment.

Her time, passion
and devotion for her craft has created
an admiration from people who attend
her educational seminar classes as
well as at Rejuvenol Signature Salon.

Young Lee,
Turbo Ion

When CROC landed signature stylist Young Lee, it was
a match made in heaven. A former celebrity stylist in his
native South Korea, Lee has been commanding the CROC
stage, captivating everyone who witnesses his signature
“Stroke” hair cutting and styling technique.
Lee not only has a powerful stage presence, but he’s
an educator as well.

“Education for me is a two-way street
and a life long journey,” he says. “We all have so much to
give and so much to learn at the same time.” Lee will be
showcasing his talents at the upcoming International Salon
and Spa Expo in Long Beach, California. There he will also
help to launch the Greenion Collagen Powder Perm, an all-natural,
permanent straightening/waving system.

Rafe Hardy,
Sexy Hair

Ones to Watch
Artistic Creative
Director Rafe
Hardy can be
found onstage
hair styling at
industry events,
creating and
teaching Sexy Hair’s signature hair cut
collections and overseeing the company’s
creative team.

Hardy has attracted
a global following and touched the
lives of stylists all over the world.
He has risen through the ranks as a
master artist and educator, doing stage
work at hair shows throughout the
United States, Canada,
Europe, Russia
and Thailand.
His passion for
learning rivals
his passion for
teaching, and
his enthusiasm
for Sexy Hair is

Ones to Watch

Robbie Schaeffer, OPI

Ones to Watch
As the son of OPI President and CEO George Schaeffer and OPI coowner
Miriam Schaeffer, Robbie Schaeffer developed a love for nails at
a very young age. As the first licensed nail technician in a family of nail
care connoisseurs, he has now taken that passion to the next level—by
opening ROB/B, the first OPI concept salon that is Gold LEED-certified “green.”
Schaeffer’s journey in the nail care industry started when he joined the OPI business at
the age of 14. He worked in various departments within the company including marketing,
manufacturing and sales; learning every side of the family trade which helped him accomplish
the concept of ROB/B.

“For years everyone has been awaiting a salon that represents the OPI brand,” says
Schaeffer. “ROB/B takes OPI’s world-renowned quality and literally pours it into distinctive
professional services.”

Ones to Watch

Joseph DiMaggio,
L’Oréal Professionnel

Ones to Watch
In the midst of touring North America as a drummer,
Joseph DiMaggio began cutting hair for fun after his
shows. Fans flocked to concerts not only to hear his
band play, but to also to stand in line for one of his
signature cuts.
DiMaggio quickly realized that styling hair was
his calling in life. He left the concert circuit to seek
formal training and dedicated every
second to mastering his craft. He
sought many mentors within the
world of styling and cutting, including master hair stylist Odile Gilbert.

DiMaggio realized continuous education is key, and as a result
developed a love for educating and sharing his passion. This led
him to begin teaching advanced cutting, styling and education
methods in salons across the country, which eventually
brought him to L’Oréal Professionnel as a Portfolio Artist.

Ones to Watch

Joel Torres, TIGI

Ones to Watch
His face may not be well known, but this architect of beauty has been responsible
for the image of famous personalities. With 13 years in the beauty
industry, Joel Torres works in prestigious salons in Puerto Rico, and has
traveled to places like Australia, Holland, Argentina and New York, among
others, as a hairdresser and a Regional Education Director for TIGI.

Being part of the TIGI team allows
him to follow two of his greatest passions:
being continuously educated on
the latest trends from around the globe
and sharing his knowledge with fellow
In spite of all his success, he is still
very clear on his goals: “I hope to continue
to present my work in cities I have
not yet visited, while
representing Puerto Rico
with pride. I also want
to continue my education
in places like
London, Spain and

Ones to Watch

Michael Dueñas,

Ones to Watch
Michael Dueñas, founder of Hair Room Service,
is a versatile stylist with enthusiasm, insight and
creativity. Now with eight years of education
and experience in the industry, Dueñas is using
the knowledge he’s gained to create something
unique with Hair Room Service—an exclusive
agency that brings salon service directly to the

As a national educator for Schwarzkopf,
he is always up-to-date with the latest trends in
both fashion and hair. Throughout his teachings
and travels, Dueñas has gained extensive
knowledge from the industry and generously
shares his expertise with others.

Ones to Watch