Pravana's New Exotic Shade, Wild Orchids

By Lauren Salapatek | 10/01/2010 8:58:27 AM

 

Pravana has just released their newest shade of ChromaSilk Vivids hair color—Wild Orchids—an exotic shade with a proprietary low-ammonia formula. It also has a blend of human hair keratin amino acids and pure silk protein to provide protection, strength and shine to all types of hair.

As with all ChromaSilk Vivids shades, the color intensity of Wild Orchid comes from hydrolyzed silk amino acids and their affinity to adhere to the hair fiber—which act as "carrying agents" to deliver vibrancy and longevity by driving color deep into the hair. The results are bold, original, audacious and unafraid.

Pravana’s President, Steve Goddard, agrees, “It’s difficult to be modest about our ChromaSilk Vivids colors. They’re for the wearer that’s unconventional, uncompromising and who marches boldly to her own beat.” ChromaSilk Vivids are also available in orange, silver, yellow, red, pink, magenta, violet, green and blue.

For more information about the ChromaSilk Vivids or the new Wild Orchids’ shade, visit Pravana.com or call 886-883-7094

 

 

 

SHARE THIS

ABOUT THE AUTHOR: Lauren Salapatek

Lauren Salapatek Lauren Salapatek, Web Editor for Modern Salon | Salon Today | First Chair.

(Previous positions: Associate Editor/E-Newsletter Content Production Manager)

Since January 2010, Lauren has worked for Modern Salon Media covering salon style, product and beauty trends, and business editorial for both print and online content. As of October 2013, Lauren’s role changed to Web Editor—now she manages all online editorial content for modernsalon.com, salontoday.com and firstchair.com. As part of her responsibilities, she creates, edits, organizes and curates content for all Modern Salon Media’s websites; manages the creation and production of all Salon e-newsletters; promotes Modern Salon Media’s digital content via several social media accounts (Facebook, Twitter, Pinterest); and maintains an editorial calendar to keep all Modern Salon Media’s websites timely and current.

You can find Lauren on Google+ or e-mail her at lsalapatek@modernsalon.com.

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight