Compiled by Lauren Salapatek
and Michelle Breyer
When a curly client sits in your chair, they are looking to you as the expert. It’s your job to educate them on how to care for their locks at home. MODERN asked its Proview Panel how they help their textured clients care for their curls. Here are the tips and tricks they had to offer:
“I find that a diffuser and little mussing with the fingers, hands or brush are the best ways to enhance curls and eliminate frizz. Many product manufacturers have wonderful shampoos, conditioners and finishing products to work with a diffuser. My favorite would be a cream-based styling product with a light amount of hold within.”
president of Savy Salon and Day Spa in Cornelius, North Carolina
“The focus has to be on proper home maintenance. Too often a client wants what they do not have naturally, and if texture is what they want, then practical techniques are paramount. From the proper cut, to the styling products and tools—make sure your guest is willing, ready and able to maintain her textured style!”
—Ian Marc Smith
owner of Imagine Salon & Spa in Bedford, Nova Scotia
“My clients who are embracing their texture are opting for reduced bulk. I am removing weight within a hair cut so the ends are not thin, but chunky with a more fl at appearance to the style.”
Matrix Artistic Educator of Salon Envie in Wausau, Wisconsin
“I have hosted special evenings for clients with textured hair in the education facility at the salon showing them styling techniques that can enhance or minimize their specific textural issues.”
Master Stylist/Education Manager of J. Bentley Studio and Spa in Columbus, Ohio
“When my guest has curly hair, I show them a better way to bring out their curls by doing Ouidad’s Rake and Shake method. If my guest has fine hair, I disconnect the hair in order to achieve more volume for them.”
Director of Education/Senior Stylist of Salon Ya Ya, Nashville, Tennessee
DID YOU KNOW?
- 88% of MODERN’s Proview Panel members say their businesses have grown due to clients wearing their natural texture.
- 78% of the Proview Panel say they are retailing more texture products to their clients.
- 89% of NaturallyCurly.com readers say they are looking for stylists who specialize in working with texture.
- 97% of NaturallyCurly.com readers are looking for their stylists to recommend cuts and styling products to work with their natural texture.