The ARROJO Expo offered phenomenal education to 300 salon professionals who came to New York City for inspiration, education, collaboration and celebration.The two day event featured intense education in cut, color, style, trend, texture and business.
There were many highlights throughout the symposium. John Simpson offered a presentation on a 15-30 minute haircolor service, Patrick McIvor demonstrated how to get exposure with social media and our own Beauty and Fashion Director Maggie Mulhern offered a 20 minute presentation on "Editorial Excellence". Presentations on "Men's Cutting", "The American Wave" and Nick Arrojo's popular "Success Symposium" were popular as were the presentations from Arrojo Team Members Amanda Jenkins (a Wizard of Oz themed show) and Kelly Wright (on Color Melting). All of this was followed on day two with intense practical education, where the presentations from day one were turned in to a hands on experience held in the Arrojo Studio.
Most of those attending were left awe-struck and inspired when ARROJO Expo closed. Wrapping it up nicely, salon owner Jeff South, owner of Intrique Salon and Founder of Clubintrique.com of Atlanta, Georgia, said "ARROJO Expo offered authentic information.The most useful part of Expo for me would certainly be the razor cutting instruction with Lina Arrojo. The zero degree elevation with the razor was a completely new way for me to view razor cutting. This is something I can use immediately...today in the salon on my clients." But equally important for South was the intense education delivered at ARROJO Expo. "The symposium offered a true sense of commitment to excellence."