Product companies' curl authorities share their wisdom.
A new season sends a breeze of change through the salon and puts clients in the mood for a shift in their style. It’s the perfect opportunity to enlighten clients about their texture options. Here, read up on what some of the industry’s most respected leaders in texture see on the horizon for fall and winter.
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| “Targeted texture services—what we used to call ‘perming’—are great for hairdressers; it means a second service and product sales.” —Franco Della Grazia, Matrix
|| Morgan Willhite, Ouidad Creative Director, based in the Ouidad Salon, Santa Monica, CA
|| “Texture is the best of both worlds— ultimate versatility!” —Jeff Duckwall, GKhair
|| “Stylists can increase their income by texturizing their color-treated clients.” —Kathy Kafka, Zotos Professional
| Evie Johnson, Master stylist for Mizani’s International Development Team and stylist at E&E Hair Studio, Upper Marlboro, MD
|| Karine Jackson, Hair Flair guest artist and Chancellor of the Fellowship for British Hair
|| “We should provide clients with hair cuts that complement them and hair products that restructure their curl while hydrating the hair.” —Nancy Opdahl, Macadamia Natural Oil
|| “Changing texture is the fastest way to change how the client feels. Curls can be very fun and flirty for women.” —Joel Calfee, Agave Healing Oil
|| “We will see unstructured curls and disconnected volume work together to form messy ponytails and headturning pinup styles.” —Veronique Morrison, Strawllers
|| “Multi-textured hair will be a big fall trend—mixtures of straight with crimped or bendy.” —Dilek Onur-Taylor, Joico