Curlies spend 40% more on commonly used hair products.
Curly-haired people spend $350 annually
Straight-haired people spend $250 annually
Curlies are 30% more likely to use four or more hair products.
54% of curly-haired people use four or more
41% of straight-haired people use four or more
Curlies consider all four factors in product selection, straight-haired people only the top two:
• How easy it is to find
• Recommendations and online reviews
• Natural or green ingredients
Source: The Texture Trends Report from TextureMedia