MS: TELL US ABOUT YOUR PLANS FOR 2014.
EM: We are very excited about 2014 here at Bosley Pro. We are currently expecting to launch up to eight new countries, while adding an additional 3,000-5,000 new salons here in the US. The great thing about Bosley Pro is that we can get the conversation started in whatever country we add to our mix. Our website will help build awareness and allow us to provide a level of basic education to anyone new to our product line. We’ve cleaned it up, made it more user friendly and now house our PK and user videos, for instant education.
MS: WHAT HAS BEEN THE KEY TO YOUR GROWTH AND SUCCESS?
EM: I created this company to help people. My team is clear that this is what we do. When you are clear on your mission and measure everything in the business against it, you can only be successful and you will always stay on track.