European Session Director Maria Kovacs recreated hair from The Blondes runway show where the hair was very blonde, very full and directional. The end result was a Hitchcock-esque film-noir heroine.
Irwin’s model represented a look from Louise Gray’s “Hey, Crazy” show. Hair was wrapped in rollers and then shellacked with brush-on gel for a sculptured, shiny finish. “We would have called this ‘council hair’ because it looked like a woman who was spending the day in curlers.”
Session Director Marco Iafrate’s design for Mark Fast’s London Fashion Week show featured a nearly-neon weft of hair incorporated into a low ponytail. The whole head was wrapped in a black net.
The afternoon also featureed the TIGI 2014 Academy Collection, which TIGI has been working on for the past eight months. "The collection keeps all the strong fundamentals and basic techniques of hairdressing and puts them all together in this collection. As hairdressers we always need to be improving what we do and constantly upgrading," says Anthony Mascolo. "That's what we try and do with each of our collections."
That evening, the audience walked through a mist of dry ice to their seats as TIGI took everyone on a journey into the mind of Mascolo.
click image to zoomMembers of the TIGI Session Team of artists led by Global Creative Director Nick Irwin broke-down the looks they had only-recently created in London and New York during those cities’ Fashion Weeks. Here's The Blondes look they created. PRESS PREVIEW: TIGI’s partnership with corporate-parent, Unilever, means they have access to an infrastructure that includes over 600 scientists. The TIGI brands—Bedhead, Catwalk, TIGI Copyright Colour, Hair Reborn, Cosmetics—will also benefit from the direction of new CEO of TIGI, Thomas Reasonover, who spoke to how Unilever’s resources allows TIGI to be responsive to the market and nimble in turning around new products. “We have the technology and skill that Unilever gives us and them we have the genius of Anthony Mascolo to guide us.”
Helen Coupe, Head of Global Marketing for TIGI, shared a few of the product launches and initiatives for the coming year, noting that many more were to come. They included:
• Re-emphasizing TIGI’s musical roots. TIGI set up pampering tents at music festivals in 2013 and they will continue this musical momentum.
• Next year, TIGI will reinvigorate their “Inspirational Youth” program, a boot camp for young (20-25) stylists, which allows them to work closely with TIGI artists and, eventually, the chance to work with the team backstage during fashion week.