Ask the Experts: Showing Appreciation

De La Torre Since it’s the season of giving, what add-on services can stylists give to clients?

“In the season of giving, showing appreciation is important,” says Wella Professionals Top Artist Jason De La Torre.­“For example, if a client gets full color or highlights year-round, it’s nice to give them a complimentary trim or a blowout with their service. Perhaps you have a client who gets cuts and/or blowouts on a regular basis—they would probably love a special conditioning treatment, depending upon their needs. If you’re stumped, all clients can benefit from free samples!”

Pelusi What are ways salon professionals can thank clients for their patronage?

“I can think of three ways a stylist can thank their clients,” says Aloxxi celebrity color expert Marco Pelusi. “First, is product: the gift of hair care always works. It’s a fabulous choice and a win-win for everyone, because if­your client likes the gift product, then he/she will hopefully purchase ­it on their next visit.  ­A travel size product is best; and of course, a lovely gift bag with the product adds pinache, or a lovely holiday­ wrapping.

“Second, aromatherapy:­ Fresh lavender, potpourri—something that smells divine is a fabulous holiday appreciation gift choice.­You may place the potpourri in a sachet of some kind; something tasteful, pretty­and with a touch of class. You can vary the scent­every year.­A holiday-specific aroma­is always a­ winner.­  A gift of lavender is always lovely, as it may­be placed on a pillow for a good night’s sleep.

“Third, holiday cards:­ If you’re able, a gorgeous holiday card sent­through the mail to show client appreciation is a lovely, lovely gift—and serves as a reminder to your clients to visit you.­An online holiday card is always a good option as well. But if you or your staff has got the time, in lieu of an in-person gift, send a card.­You can even create a card with your logo on it—find a talented graphic designer to help you.”