We also launched Wella SP Luxe Oil, which has been a phenomenal success. It gives hair nourishment and benefits; it’s lightweight with an incredible fragrance.
We have a new care line called Elements that is paraben free, sulfate free.
Koleston Perfect Innosence is one of those step changes I mentioned. After over twenty years of work, we isolated a new dye molecule, ME+, which reduces the likelihood of allergic reactions while also performing at the same high level as pervious permanent colors. This is truly breakthrough technology.
Do you see opportunities for new channels of distribution for your products?
I do and I don’t know exactly what that is. Many of them are very traditional and already available to us. For me it is very important that we highlight the stylist as the point of contact. Also, we must make sure we don’t create internal barriers or obstacles based on our own structure or set up. How you go to market is something that you have to constantly evolve and understand given all the nuances that we’re dealing with—differences in culture, climate, infrastructure, religious behavior—while you continue to keep the stylist at the center.
Wella and the portfolio of brands have a strong heritage in supporting cosmetology schools, students and new salon professionals. How important is education in your strategy?
I’m especially passionate about education. It was a big area of focus for us on the other side of the business and here I am fortunate that we have a huge organization, a great infrastructure and incredibly talented people so we can continue to do some of the things we do really well, like Hairdressers at Heart. We are winning the hearts and the minds of the stylist and that’s great but we just need to be able to touch more of them and take education to the next level. I’m really pushing the team to think about different ways of doing this through e-learning, training the trainer, collections and other sources of inspiration.
Our new Wella Studio in New York is downtown, in the artistic heart of Manhattan. It is set up for stylists to drop in, network, take classes in and really amplify their talents and skills. That is incredibly exciting.
No matter where they are in the world, stylists and salon owners share the same passion and the same concerns. They look the same, they act the same and they want the same things. They want to hire good stylists and they want to keep them. They want to be inspired. And we’re ready to help them with all of this.