Salon pros who have worked the shows for years share these additional tips:
• Shop early when the floor is less crowded. Use your floor plan and plan walking breaks around key classes.
• Save your dollars for the professional products, and bring in some of your own snacks (power bars) and water— convention centers are lands of the $15 salad.
• Bring your Tax I.D number, business cards, notebooks and pens and video cameras. Smart phones may make business cards may seem obsolete, but you often still need cards to enter contests for freebies.
• Have literature e-mailed to you when possible—paper weighs a lot.
Finally, don’t forget to regroup at fun dinners that have a purpose, whether networking, team building or sharing the big “finds” of the day. Having stylists go MIA for the evening is an owner’s biggest complaint about beauty show time.
Mark Your Calendars
America’s Beauty Show, Chicago
The International Beauty Show
Cosmoprof North America, Las Vegas